Where Can I Place My Banner Ad?

Banner Exchanges
A banner exchange is a network of sites that increases individual site exposures by cross advertising each other's banners. This is usually a free service. If you join a banner exchange, you have to display other websites banners on your site in order to earn banner exposures for your banner. Hence the title BANNER EXCHANGE. Most Banner Exchanges will give you 1 credit for every 2 banners you display on your site. This is the NO COST option for small business. It is also a good way to test your banner before you spend advertising dollars at other pay options. As the Banner Exchange is what it's labeled= e.g. exchange, a site that does not have much traffic to start with does not have many banner exposures to exchange. Thus in case of sites that have just a few visitors per day, other alternatives, such as paid banner ads, are recommended.

Banner Networks
A banner ad network is an online network that broadcasts, in a targeted manner, the banner advertisements of small businesses with the intent of driving traffic to the business site. A network may consist of hundreds of web sites -- most of which receive hundreds of thousands of visitors a month -- that provide space for banner advertising. The network contracts with each site individually in making them part of the network. These sites cover categories such as news, business, entertainment, travel, sports, etc. Using banner networks usually proves to be the most effective alternative to banner advertising budgets.



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