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Tips For Online Advertising

According to DoubleClick, simple animation of banner ads can increase click-through by 25%. Online contests that are advertised on banners not only improve click-through rates, but also encourage repeat visits to the site.

Stick to these tips when creating powerful banner ads:

  • Place banners at the top of the page
  • Animating ads can increase response rates by 25%
  • Make banners big so they stand out
  • Use vivid colors
  • Place the banners on the home page if possible where they generate more click-through than when positioned deep within a site
  • Keep your banner message related to the content of the page

Stay away from animation that takes a long time to download and poor copy that is dull or incomplete. Most networks will provide an array of graphic elements for you to choose from to create a unique banner ad. Some may include special effects like a whirl, a compress, or a zoom in with rotate. You will also have a choice of font (type) as well as borders, icons, and animated files. Even though the network will assist in the distribution of your banner ad, you'll have the chance to create a look that uniquely represents your product or service. And chances are you'll have lots of fun doing it!

Remember that the more interaction your banner requires from the browser, the more effective it will be.

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