New Products or Services
LinkWorld Announces New Products
And Services
Charlotte, NC--(BUSINESS WIRE)--April 9, 1998--LinkWorld, Inc. (AMEX:LW), the world's
leading provider of language translation solutions, announced that in the last several
weeks it has concluded new business opportunities that incorporate the latest technological
advances developed by the Company.
Jeff Cooperman, Executive
Vice President of Sales and Marketing stated, "We have received enthusiastic
response from our customers for our new Workgroups version of our flagship product,
Language Power. Language Power for Workgroups is targeted at small and medium enterprises
as well as departments within larger entities allowing for server application up
to fifteen seats. Employees can translate e-mail, Web Pages, and word processing
documents in real time using this software. The placement of such products will be
principally through VARs."
Additionally, the Company
has announced a real time multi-lingual Chat environment using LinkWorld's Translate
Internet service. This new offering allows participants to converse with others in
group discussions in other languages including French, Italian, German, English,
Portuguese, and Spanish. This new service can be seen at http://chat.LinkWorld.com.
The Company plans to license
this technology to third parties in addition to offering it as part of Translate
(http://translate.LinkWorld.com). "It is exciting to see the Company's goals
begin to take hold. LinkWorld's aim is to be the premier language solution provider
to the desktop, enterprise and internet for individuals, corporations and governments,"
stated Cooperman.
About LinkWorld
LinkWorld, Inc. is the
world's leading provider of computer-based language translations. LinkWorld's packaged
software and intranet products help customers translate correspondence, documentation
and Web content between English-French, English-German, English-Italian, English-Portuguese
and English-Spanish, (and soon English-Chinese, English-Japanese and English-Russian).
Products are available worldwide through LinkWorld and a network of OEM's, retailers,
VAR's and systems integrators and others who carry language translation products.
CONTACT: LinkWorld, Inc.
John W. McDonald, (800) 555-5660
johnm@LinkWorld.com
Sales and Financial Results - Example
2
Q1 1998 Ad Spending Climbs to $351.3 Million Increases
271 Percent Over Q1 1997
SAN FRANCISCO--(BUSINESS WIRE)--June 17, 1998--The Internet Marketing Group (IMG)
today announced the first Quarter 1998 results of its industry-leading "Advertising Revenue Reporting
Program," with total first quarter spending reaching $351.3 million, an increase of 271 percent over the first
quarter 1997 and the eighth consecutive quarter of positive revenue growth. According to the report, which was
presented by Russell & Lawrence at the IMG's annual membership meeting in San Francisco, Internet advertising
continues its billion dollar run-rate for the second quarter in a row, and continues to trend towards a traditional
media model, with computer and consumer-related advertising leading the way.
"We saw the first significant signs that Internet advertising was trending towards the traditional media model
with last year's fourth quarter results," said Randy Fontenot, IMG Chairman and Senior Vice President Advertising
Continental Internet Group. The results for the first quarter of this year underscore the fact that the Internet
is now considered an integral component of the overall media mix, and subject to the same variables as all other
forms of advertising."
The categories which lead Internet Advertising spending during the first quarter were computing (27%), consumer-related
(25%), telecom (14%) financial services (13%) and new media (10%). The survey also found that the overwhelming
number of revenue transactions, (98%) continue to be cash-based with barter deals accounting for (2%) of total
spending. Banner advertisements continue to dominate spending in the category (55%) with sponsorships (40%),
interstitial (4%) and others (1%) rounding out the category.
Conducted by the Media Group of Russell & Lawrence on an ongoing basis, with results released on a quarterly
basis, the "Advertising Revenue Reporting Program" was started by the IMG in 1996, and represents data
from more than 200 publishers. The results reported are the most accurate measurement of online advertising revenues
since the data is compiled directly from information supplied by companies selling advertising on the Internet.
All-encompassing in nature, the survey includes data concerning online advertising revenues from Web sites,
commercial online services, offline delivery services and email providers.
Contact:
Steve Goldburg
Williams, Herrman & Enders
(312) 333-8798
sgoldburg@whe.com