Pay-Per-Click Search Engines.

This section is dedicated to Doree of www.artisticsweets.com, our long time customer.

With careful planing and some hard work you can create an immediate
sales revenue for new as well as well established sites.  Doree's Company
makes cookie baskets, so here is a custom guide how to maximize her business
on pay-per-click search engines.


Here are our best producing links to pay for click search engines:

 FINDWHAT.com  - set up an account here 
once you have an account - in findwhat there is a tool in keyword
center tab which will help you find related keywords to bid on
in the box, put in just the TOP WORD, like COOKIE and it will help
you find related terms - such as COOKIE BOUQUET or TOP WORD BASKET
will suggest GIFT BASKETS, GIFT BASKET, FRUIT BASKET, or GIFT will
bring up word sets like CORPORATE GIFTS, PERSONALIZED GIFTS or
UNIQUE GIFT IDEAS.  The idea is to find as many of these secondary
words as possible and bid on ALL OF THEM - especially the ones with
less searches, since less people bid on those less searched terms.
You may find that if you wanted to be in top 3 positions on term
GIFTS , it would cost you 61 cents today, but being in top #1
position under related term PERSONALIZED GIFTS is only 19 cents to
be number one. Also bid only on terms that are highly relevant to
your business - the idea is to bring only those visitors who are
truly interested in your product, so I would not bid on FREE GIFTS
as it would bring the wrong audience to your site, and there is no
sense paying for visitors who are not likely to buy.

Drill down these words to a third level
GIFT = first level - it brings related keywords e.g. second level
     = 61 cents
      GIFT IDEA = second level -  =  35 cents  = enter some of
	  those in the search window to bring up 3rd level
	          ROMANTIC GIFT IDEA = 3rd level ----ONLY 5 cents to
			  be number 1 !!!!

I would rather have 100 third level terms at 5 cents and show up number one
then one term from first level, paying through the nose.
It is a lot of work - but believe me - it pays off in terms of
orders.  Your advertising dollars - if spent wisely according to my
"recipe" will pay for themselves and turn into profits immediately.


 Our second favorite is WWW.GOTO.COM  sign up here
once you have an account created, the keyword search tool is under
this sequence of links/buttons:
MANAGE LISTINGS (bottom) -
ADD A LISTING -
SEARCH SUGGESTION TOOL (link on right hand side of the page under TOOLS)

--- IT IS HELPFUL TO  login to your account twice - having two
browser windows open so one browser window is used to look up
search terms and the other is used to add new terms.

--- Try to come up not with dozens but hundreds of terms - drill
each possible term - such as GIFT, CORPORATE, GIFT IDEA, PARTY,
BOUQUETS, COMPANY, PERSONALIZED, CUSTOM, UNIQUE, BUSINESS, PROMOTION,
EMPLOYEE, CORPORATE, PRESENT, birthday, Valentine,
Easter  (the keyword suggestions are searches from previous month -
so you will not find many Valentine Day related searches in September - so
if you really wanted to get a good picture on Valentine Day searches, you
would need to wait till MARCH - when the search engines publish results for
February - then save those for next year...

--- If there are common spelling errors in your search word, for
example many people may misspell to make a typo in the word
Corporate, typing it in as Corprate, be sure to find those words
and bid as well - much less competition = lower cost.


 Our OTHER favorites are
KANOODLE.COM https://safe.kanoodle.com/client_services/sign_up/basic.cool
7SEARCH.COM http://7search.com/scripts/advertiser/submit_1.asp?option=Paying
ROCKETLINKS http://www8.bay9.com/cgi-local/step1.cgi?link=&clicktrade=&session=

These 3 pay-per-click search engines are smaller so deal with those
only after you have goto.com and findwhat.com all set up.

 We are also getting great results on Google - but it is more
expensive because it is PER EXPOSURE not PER CLICK advertising - so
hold off with Google for about a month or month and a half until
you learn from pay per click which words bring you the best clicks,
then sign up for an account at Google:
https://ads.google.com/AdWords/Welcome.html

Good luck and work hard - first set yourself limit to not to bid
more than 5 cents and start tracking clicks through Webtrends
visitor reports we provide, also you will see increase in orders,
so track those extra orders and if everything you are doing works
similar to our results, you will see that for every dollar spent in
advertising you are making 5 or more dollars in profit - PROFIT -
not SALES.

Log in to your advertising accounts daily or every other day and
adjust your bids upward or downward - you want to be in top 3 positions
wherever you can but you do not want to pay too much.

TRACK YOUR advertising expenditures for the first week or two.
Track your orders for the same period and determine (best guess
will do) which orders came from paid advertising.  Then subtract
advertising expenditure from the gross profit.  The you can
determine if you can raise you bid maximum per visitor. You can
always calculate average that you pay for a visitor, just add up
all the money you spent on advertising and how many visitors it
brought you (all these search engines provide good reports on that)
and there you will arrive to how much per visitor average you
currently pay.  IF your profit stays healthy then you can mentally
raise the maximum bid threshold on your most desirable terms,
that's when you can afford to up your bid ceiling from the 5 cents
to 10 cents or more.  We currently bid up to 78 cents on certain
terms and stay profitable - but would never pay $3.00 like other do
since that would take our profits south.

It is important to aim for as many terms to be within top 3 results on pay-
per-click search engines.  Goto.com has special arrangement with AOL,
Netscape, Altavista and other major search engines so the top 3 listings
will show up on first page of their search results - but only top 3 - so if
you are No. 4 - no cigar.

We would love to hear your feedback once you try it - that would be our
reward for sharing this knowledge.  If you do not have time to set up those 
accounts and need our help to set up your keywords on pay-per-click search
engines, let us know - we may be able to help.  This service is usually
billed at hourly rate and is only available based on the current work load
of our pay-per-click search engine specialist.

Auto Spider Search Engines.

1. Your site needs to have visitor reports, so you can track which search engine listing brings you most traffic! This result oriented measurement is most effective. We have learned through our visitor reports that some search engine listings are worthless and bring no traffic at all, where as others translate into a gold mine of targeted visitors to your website. If your provider does not offer visitor reports, ask them to do so or review our web hosting rates. Your can Order Site Transfer including search engine submission here.
2. Make sure your web pages have appropriate META TAGS. These are keywords and descriptions -- optimized to work on most search engines. If you are not sure if your site has Meta Tags or need one of our experts to help you determine their effectiveness, please email Marketing Department for assistance.
3. Start submitting to search engines. There are 100's of search engines but only dozen or so are those really used by internet audiences for general searches. Start with submission of your home page, later you may submit additional pages, that however varies from search engine to search engine. Here is a latest info on how many pages will be accepted by individual search engine (Our Table of Search Engines Daily Page Limit per Website (as of 11/16/98):
   • Infoseek - 50 pages per day (but we suggest no more than 25 pages per day. And here is a tip for Infoseek: wait 30 minutes between each url submission.)
   • Altavista - 1 page per day from your domain
   • Excite - 1 page per day (note: it must be your topmost (index) page. (They no longer accept yourdomain.com/page1.htm instead they ask you just submit the root domain and let them spider the rest.)
   • Hotbot - 50 pages per day
   • Northern Light - no limits
   • Lycos - no limits
   • Webcrawler - 25 pages per day)
   We can also submit to search engines for you, to order one time one page search engine submission,
4. Home page only to Google, as long as it has links to the rest of your site.
5. *Make your site easy to "spider"

   
   Search engines determine your web pages relevancy to particular keywords,
   based on a huge number of factors, like: Title, Text, Meta Tags, Keyword
   density, link popularity, age, and a ton more!
   
   One EASY way to help get your site indexed higher with the search engines
   is to let them do the work, by spidering your web site, and indexing your web
   pages as a result.
   
   You see, there are two basic ways to get your pages into the search engine
   databases:  (1) you tell them, by submitting your pages, or (2) they spider
   your site, and index all the pages they find.
   
   Apparently, the search engines trust the results of their own spiders a little
   better than they trust any of our submissions to their databases.  As a
   result, the search engines will typically give a higher ranking to pages that
   they spidered, than to pages that are submitted to them.
   
   So, even if you submit your entire site to the search engines (but be careful 
   see the first tip of the day above), your submitted pages would be ranked
   lower than they would be had the pages been found by the search engines 
   spider.
   
   What do you do?  You make your site easier to spider, thats what!  ;)
   
   Here are three tips to make your site easy to spider.  (The goal of each of
   these tips is to make sure that your main page is linked to the other pages in
   your site.)
   
   Tip 1- Make a Contents Page
   Make a contents page that has a link to each and every page on your site. 
   Make sure that the index page (the index.html page) has a link to this contents
   page.  It would be a good idea to include a link to this contents page on the index
   page of each directory in your site, too.
    
   Tip 2- Instruct the spiders to index & to follow links
   Include the following meta tag in the HEAD section of your HTML documents:
   <meta name="robots" content="index,follow">
   -This instructs all spiders visiting your site to index this page, and spider
   (or follow) the links on this page for other pages to index.
   If you do not want a spider to index any particular page, use this meta tag
   instead:
   <meta name=robots content=noindex,nofollow>
   -This instructs the spiders, do not to index this page, and dont follow the
   links on it either.

6. "PUT YOUR NAME IN LIGHTS -- List your business with search
   engines to make sure potential customers can find it."
   
              -- BIZ Excite, PC Computing magazine, November 1998
   
   
   THE BASICS: HOW SEARCH ENGINES RANK YOUR SITE
   
   When you submit your website to a search engine to be indexed in 
   its database, it sends a "robot" to scan your page. 
   
   Using complex algorithms to rank your page for keyword 
   relevance, the "robot" determines whether you'll be ranked number 
   1 or 1,000,000 when potential visitors conduct a search looking 
   for sites like yours.
   
   Because the search engines are constantly changing their 
   algorithms to provide users with the best possible search results, 
   there's only one true solution to high search engine placement-- series of
   web pages, each of them configured to special keyword combination.
   
   In short, submission alone isn't enough. *Good search engine 
   ranking* is critical to your site's success.

   Our Marketing Team can help you to reconfigure individual pages of your site and submit to top search engines on individual basis. Order the service now!
   
   
   
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